Updating your Google My Business details
Has your firm recently gone through restructuring? Or is your firm going through a change in ownership and wants to rebrand under a new name? You may be thinking of the tasks that need to be completed to facilitate this process. An important item that often gets neglected during this time is updating your information on Google. Since Google is the most popular search engine in the world, it will dictate the traffic your business receives.
It is essential to make sure you are updating your company information on Google’s systems. Important details of your business such as office address, business name (changes), service offerings, etc. may all need to be reviewed and updated on Google so all your company changes can be conveyed to your existing and prospect clients when they search for your business.
Have you claimed your business on Google?
Updating your firm’s Google My Business page is the first step in this process. If you have not yet claimed your business on google, do that first by following these guidelines. If you have claimed your business on Google, the next step would be to apply the changes your firm has recently encountered. This is particularly important if your business has a change in address. Existing clients may be alerted to the changes you are experiencing through ongoing communication with them but prospect clients may not be aware of these changes and most commonly they will rely on google to navigate them to your offices.
Other Reasons to Update Google
Another scenario where it becomes important to update your information on Google is when your firm goes through a name change. Law firms often change their names and thus it is necessary to update this information on Google so your new firm name is reflected on the search engine.
You may also be adding new services or adding more practice areas to your business. You may be doing all the heavy lifting focusing on the internal processes to add these services to your business but your clients may never know about these changes unless they are reflected on your Google business page.
This will allow your firm to successfully transition to the next chapter and will ensure all your existing and prospect clients know about the changes – should they search for you.
Follow these guidelines to update your business information on Google.
Potential consequences of not updating
- Loss of potential new business
- Misleading or outdated information on Google sending people to the wrong place
- Damage to the business brand
- Loss of business if the new business in your old space is a competitor
Faraz Mehmood is a Sales & Marketing Coordinator at Triella. We are a technology consulting company specializing in providing technology audits, planning advice, project management and other CIO-related services to small and medium-sized firms. Faraz can be reached at 647.426.1004. For additional articles, go to our blog page. Triella is a VMware Professional Partner, Microsoft Certified Partner, Citrix Solution Advisor – Silver, Dell Preferred Partner, Authorized Worldox Reseller and a Webroot Reseller.
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